Experience is measurable. This always instills confidence in our clients who may be venturing into the experiential space for the first time.

GRADIENT launched a campaign a couple of months ago for Unilever brand, TATCHA — a first for its team. We curated an experiential pop-up that brought to life Tatcha’s ethos: “skin-mind” connection.

To showcase its Forest Awakening body care line, we built a content playground around the practice of forest bathing, infused with elements that beckoned to the practice’s Japanese roots. We included a range of interactive experiences from meditation rooms to product showrooms to create a physical connection between guests and the brand. On-site haikus and “Tatcha Matchas” furthered the collection’s zen concept.

Our strategic approach to drive people to The Grove’s Sephora location saw remarkable results:

An average 8-10-minute dwell-time9 million social media impressions SKUs sold out on-site1 month of sales in 3 days

Witnessing the return on your experiential investment makes it easier to step into the unknown. Although risks are a critical part of success, they should be wise — informed by concrete metrics and data. The right roadmap can transform your branding strategy and impact.

Would you take the leap if it meant maximizing your brand’s potential?