Buzz & Excitement
Brand Engagement
Product Launch Sales
Foot Traffic
Retail Space Takeover
Driven Sales With Local Sephora
Japanese Wishing
Tree Charity Extension
In order to celebrate Tatcha’s Hinoki Oil infused, first-ever Body Care collection, Gradient sought to create an attention-grabbing experiential moment in a highly trafficked urban location in close proximity to Sephora doors to encourage retail sales.
A three-day pop-up activation immersed consumers five senses in the relaxing experience of forest bathing; educating viewers on phytoncides and the power of scent through a 4D projection experience.
A branded “Room of Wa” served as an interactive brand education moment, with an outdoor footprint extending engagement through product displays, a branded matcha cart, and a Japanese Wishing Tree with a charity extension.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
LOCATION STRATEGY
Target Location
High Traffic
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Japanese Heritage
GRAPHIC DESIGN
Integrated Branding
Activation Materials
RETAIL TAKEOVER
Custom Fabrication
Build Design
CONTENT
Social Capture
Sizzle Reel
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