PRODUCTS - impulse -
PRODUCTS - impulse -
PRODUCTS - impulse -
With a strong commitment to R&D, development and innovation, we equip brands with the tools and products they need to power their ideas, scale their efforts, and precisely measure the success of their experiential endeavors.
ENHANCING YOUR
MOMENTS IN TIME
Professional content delivered straight to the consumer, in a heartbeat.
It's a recurring problem; you experience something incredible - a launch party, a pop-up, a live show. You notice professional photographers and videographers throughout. They capture some incredible posed and candid shots of you. But you never see the content. Or, at best, you see it three days later in a sizzle reel on Instagram.
But what if you could access that content immediately? Curate it, edit it, and share it. Leveraging bespoke facial recognition technology, Impulse connects professional camera teams directly to the user. Once you opt-in, any content you are featured in is immediately sent to you via SMS.
The content is stored temporarily and are automatically deleted after 14 days, ensuring no long-term data retention. Your data is yours: we respect your privacy. We neither use nor derive any information from customer data for marketing or advertising purposes.
Impulse integrates effortlessly into Gradient's IRL and content production and can also be installed in permanent spaces.
HOW IT WORKS
TAKE A SELFIE TO OPT IN
To register, guests will be prompted to take a selfie of themselves and text it to a number, opting into text-for-photo experiences. This data can be exported to your marketing platform.
LIVE THE EXPERIENCE
Throughout the pop-up, guests participate in photomoments along their journey — candid and/or curated. Their images are instantly uploaded to our cloud.
RECEIVE CONTENT VIA TEXT
Using Facial Recognition technology, each visitor’s photos are texted to them instantly, providing a unique and sharable memory of their pop-up experience.
SHARE EASILY TO IMPACT ROI & KPIS
The content sent will be individual moments and a curated supercut, providing more opportunities to recap guests’ time spent. More social shares = more impact and greater reach.
IMPULSE CAPTURES
Candidly
In key areas within the exhibit, strategically placed cameras will capture authentic moments of wonder.
Curated
Within moments of space and pause, we will activate curated portrait moments, captured and edited professionally
Custom
Upon exiting the guests will receive a text message summary of their experience — a customized, unique & art forward content piece that weaves together each of their captured moments.
Cleanly
Guests will receive select single edited files of both the curated and candid moments, so that they can edit and share the moments that resonated the most with them, creating variety in the content shared.
HOW WE INNOVATE
At Gradient Innovation is key to all of our offerings and at the forefront of our creative process. Learn more about how we harness innovation to elevate experiences.