• GRADIENT LEADERSHIP -

  • GRADIENT LEADERSHIP -

  • GRADIENT LEADERSHIP -

Pauline Oudin

Chief Executive Officer

Pauline Oudin is the CEO and Partner of Gradient Experience, an agency that enhances human connections for impactful marketing results. Recognized as one of Wine Enthusiast's "40 under 40," she has delivered measurable success for brands like Cartier, Beam Suntory, and L'Oréal Groupe.

A French native with 30 years of experience in the U.S. and U.K., Pauline offers her clients and teams a global perspective. Fast Company has described her as "innovative and creative as they come." She is also a mother of three and married to her high-school sweetheart.

Specialties: General Management and team building, Integrated Branding, New Brand Development, web team development and management, Data Marketing and CRM, cross-functional project management, Marketing Strategy and Strategic Planning

PRESS COVERAGE

Read the latest thoughts about our leadership.

Beauty’s TikTok ban to-do list

1/5/25

Navigating Beauty’s Experiential Era: A Foolproof Method for Success

1/5/25

Is men’s grooming going alpha male again?

12/19/24

TikTok Shop, specialist retail and Amazon’s ascent: Navigating the new beauty landscape

11/20/24

How Experiential Marketing Can Enhance or Complement Digital Marketing Strategies

10/17/24

Beauty & skin care brands increase experiential marketing budgets amid industry shifts

10/15/24

The Rise of the Everyday Influencer: How Brands Can Forge Authentic Connections

10/8/24

M&A Deals Increase in Tech-Enabled Media Signaling Recovery and New Opportunities

10/3/24

82% of Retailers Boost Experiential Marketing Spend, Gradient Study Shows

9/30/24

Experiential Marketing Gains Priority as 80% of Companies Increase Budgets, Gradient Reports

9/27/24

Retail Marketers Are Boosting Experiential Marketing Budgets to Stay Competitive, According to Gradient Study

9/27/24

The rise of experiential hospitality – creating immersive guest experiences through storytelling

9/10/24

How Marketing Is Moving From Content Creation to Experience Curation

9/3/24

89% of consumers trust recommendations above all other advertising channels

8/7/24

The everyday influencer, a new era in influencer marketing

7/25/24

Most UK consumers trust recommendations from family and friends

7/23/24

Most UK consumers trust family and friend recommendations - Statista report

7/22/24

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