• GRADIENT LEADERSHIP -

  • GRADIENT LEADERSHIP -

  • GRADIENT LEADERSHIP -

Anthony Coppers

Founder, Head of Innovation

Anthony Coppers began his career in Brussels, Belgium, where he produced events since high school and later became Marketing Director at Cameleon, a leading fashion company in the Benelux. In 2002, Anthony moved to New York, gaining a reputation for successful private and corporate events. He founded ACC&E and became a managing partner of FIZZ, a high-end members-only club and restaurant.

In 2008, Anthony founded Gradient, an agency focusing on beauty, spirits, and luxury experiences that blend human connection with technology. As Founder and Head of Innovation, he has guided brands like LOréal Groupe, Beam Suntory, Audemars Piguet, and Golden Goose, leveraging digital innovation to elevate their messaging. With a mix of European flair and American pragmatism, he continues to redefine the experiential marketing landscape.

PRESS COVERAGE

Read the latest thoughts about our leadership.

Unlikely Brand Partnerships Shaping the Future of Retail

11/11/24

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

11/6/24

Why retail companies must shift to experiential marketing or risk losing consumers: Gradient

10/22/24

Are brand partnerships shaping the future of retail? – An expert’s view

10/17/24

LVMH Signs $1 Billion Partnership With Formula One

10/10/24

Marketing expert reveals how unlikely brand partnerships are shaping future of retail

10/10/24

Zoom Zoom Formula 1 Racings Cultural Moment

10/9/24

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