Brand Awareness, Inspire Next-Gen NA founders
Establish Shopify’s Experiential Footprint
Shopify wanted to establish their brand in the spirits industry through a disruptive, non-alcoholic experience during Tales of The Cocktail. In addition to brand awareness and engagement, they wanted to inspire the next generation of non-alcoholic founders to further push their own brands in the industry.
Gradient produced a botanical experience called the Zero Proof Leisure Club that not only celebrated and promoted the brand, but engaged the non-alcoholic community in a fun, out-of-the-box way. We sourced a vintage Cadillac and fabricated a photo moment to create curbside Zero Proof Leisure Club branding, as well as had six celebrity mixologists prepare iconic NA elixirs, utilizing the Shopify Spirit Guide recipe book.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Celebrity Management
Strategic Storytelling
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
Serve Strategy
CREATIVE DESIGN
Programming
Engaging Feel
TAKEOVER
Fabrication Moments
Heritage Location Tact
CONTENT
Social Capture
Impulse
DIGITAL TOUCHPOINTS
Connecting back to Shopify
Shopify Brand Awareness
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