Brand Awareness, Inspire Next-Gen NA founders
Establish Shopify’s Experiential Footprint
Shopify wanted to establish their brand in the spirits industry through a disruptive, non-alcoholic experience during Tales of The Cocktail. In addition to brand awareness and engagement, they wanted to inspire the next generation of non-alcoholic founders to further push their own brands in the industry.
Gradient produced a botanical experience called the Zero Proof Leisure Club that not only celebrated and promoted the brand, but engaged the non-alcoholic community in a fun, out-of-the-box way. We sourced a vintage Cadillac and fabricated a photo moment to create curbside Zero Proof Leisure Club branding, as well as had six celebrity mixologists prepare iconic NA elixirs, utilizing the Shopify Spirit Guide recipe book.
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