VIP Attendees, WSJ Live Channel Engagement, Sponsor Retainment
Hybrid Programming & Stunning Experiential Moments
WSJ Health tasked Gradient to create a space for an influential community of business leaders worldwide to explore trends, technologies, ideas, and opportunities to reshape the business and science of health.
Gradient created a stunning one-day journalistic conference that gave C-suite attendees an authentic VIP experience. We focused on building a cohesive journey across the in-person experience and the straight-to-VoD recordings that would be featured on WSJ.com for subscribers. Everything from speaker flow to tablescaping to IMAG screen content was developed with intentionality and design for high impact.
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