VIP Attendees, WSJ Live Channel Engagement, Sponsor Retainment
Hybrid Programming & Stunning Experiential Moments
WSJ Health tasked Gradient to create a space for an influential community of business leaders worldwide to explore trends, technologies, ideas, and opportunities to reshape the business and science of health.
Gradient created a stunning one-day journalistic conference that gave C-suite attendees an authentic VIP experience. We focused on building a cohesive journey across the in-person experience and the straight-to-VoD recordings that would be featured on WSJ.com for subscribers. Everything from speaker flow to tablescaping to IMAG screen content was developed with intentionality and design for high impact.
CONTENT STRATEGY
Platform Engagement
COMMS STRATEGY
KPI Collaboration & Tracking
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
CREATIVE DESIGN
Programming
F&B Guest Planning
CONFERENCE
Keynote Speakers
Expert Panels
Run of Show Planning
ART DEPARTMENT
Set Building
Registration Area
Breakout Rooms
Book Signing Station
LIVE VIDEO
Livestream
Event Recording
IMAG Production
CONTENT DELIVERY
10 Main Stage Session Recordings
Post-Production Platform Adaption for Evergreen Content (WSJ Live Social Channels)
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