A Taste of Tradition in the Hamptons

A Taste of Tradition in the Hamptons

A Taste of Tradition in the Hamptons

The Ask

The Ask

Elevate The Brand’s Vintage Bottles In A Disruptive Way

Elevate The Brand’s Vintage Bottles In A Disruptive Way

The Idea

The Idea

An Exploration of Tactility

An Exploration of Tactility

The Need

The Need

Drive Brand Desirability & Status, Build Buzz For Their Vintage Bottles

The Solution

The Solution

An Exclusive Summer Launch In The Hamptons

INCREASED

INCREASED

BRAND VISIBILITY

BRAND VISIBILITY

INCREASED

BRAND VISIBILITY

WIDENED

WIDENED

AUDIENCE REACH

AUDIENCE REACH

WIDENED

AUDIENCE REACH

The Challenge

THE CHALLENGE

Gradient was tasked with creating a unique 4-night experience in the Hamptons to celebrate the launch of DP’s Vintage 2015 and Vintage 2006 Plénitude 2. The experience aimed to showcase the product, and give guests a glimpse into the rare, exclusive experiences that only DP can provide.

CUSTOM DESIGNED FABRICATION

CUSTOM DESIGNED FABRICATION

CUSTOM DESIGNED FABRICATION

EXECUTIVE CHEF COLLABORATION

EXECUTIVE CHEF COLLABORATION

LIVE PERCUSSION PERFORMANCE

LIVE PERCUSSION PERFORMANCE

LUXE HOSPITALITY TOUCHPOINTS

LUXE HOSPITALITY TOUCHPOINTS

VENUE MANAGEMENT

VENUE MANAGEMENT

VIRAL STUNT TEASER VIDEO

VIRAL STUNT TEASER VIDEO

The Results

The Results

We integrated the brand's essence and vintage bottles into every aspect of the experience. Each detail was taken care of – from guests arrival by boat and receiving personalized concierge service to intimate interactions with the world renowned Chef Francis Mallmann.

  • VIEW MORE WORK -

A FUTURE FORWARD EXPERIENCE COMPANY

NEW YORK | LOS ANGELES | MIAMI | PARIS

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