TIFFANY'S MOST SUCCESSFUL EVENT TO-DATE IN NIGHT-OF SALES

The Ask

Introduce the Newely Rennovated Beverly Hills Flagship Store

The Idea

A Reimagined Reopening

The Need

VIP Attendees
Press & Influencer Engagement
Sales

The Solution

Transformative Projection
Surprise Performance
Exclusive Retail Moment

The Challenge

THE CHALLENGE

After an 18 month renovation, Tiffany & Co wanted to re-emerge emphatically on Rodeo Drive. Gradient was engaged to unveil the new space, and collection, in an unexpected style.

The Results

The store's facade was transformed into a spectacle of shooting stars and cut-diamonds. Dancers, adorned in Tiffany & Co pieces, emerged for a surprise performance. And just before the final reveal, pop icon Arian Grande emerged for a rare private show. Only then were guests invited to proceed into the new store to discover the new Masterpiece collection.

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