Address negativity around duration & wait time while providing a premium, customizable bourbon experience.
A unified experiential platform for Single Barrel buyers and Immersive on & off-campus experiences to engage new audiences.
Knob Creek sought to refresh its Single Barrel Program, addressing concerns around extended wait times while enhancing exclusivity. The objective was to create a best-in-class bourbon experience that met both retailer and consumer expectations, ensuring the program was superior, luxe, and personalized.
We developed an experiential framework emphasizing Rare by Design, reinforcing Knob Creek’s legacy of craftsmanship. The strategy centered on:
Retailer Profiling – Understanding their needs to position Knob Creek as the superior choice.
Consumer-Centric Design – Crafting experiences that highlight bourbon rarity, premiumization, and deep storytelling.
Platform Development – Creating a system that integrates both on- and off-campus activations for seamless engagement.
Psychology of Waiting – Transforming the wait time into an engaging journey, ensuring consumer satisfaction through transparency and storytelling.
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