Meaningful Messaging
Engagement From Influencers
Celebrities and Corporate Leaders
Keynote Speakers
Live Entertainment
Archival Exhibit
Variety has partnered with Gradient over 5 years to bring their 'Power Of Women' tentpole to life in New York City. The goal was to hero the community of women who have navigated a new reality more empowered - different, changed - but still as strong as ever.
Influenced by a surreal yet sophisticated look, the stage design modeled a simple and minimalistic backdrop that was highlighted with a grand entryway. The exhibition style 'Cover Wall' presented the historic moment in a chic, effortless manner. The classy, vibrant aesthetic and experience resonated with all key demographics.
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