Gen Z Engagement
Millennial Engagement
Buzz & Excitement
Drive Product Sales
3-Day Retail Pop-up
NYFW SoHo Experience
Prada wanted to celebrate the launch of their newest fragrance, Paradoxe Intense. This fragrance was presented as a unique addition to Prada's portfolio, embodying the brand's "invitation to explore and express the paradoxical multi-dimensions of women." They wanted Gradient to create a 3 day immersive experience running along side New York Fashion Week to draw buzz around their new product.
Gradient built out each space in detail to integrate sensory experiences, enhancing the fragrance's allure through on brand activations. Upon entering, a branded neon entryway immersed guests in an atmosphere designed to pique curiosity. The space featured an array of fragrance activation stations, captivating photo opportunities, a personalized customization station, a streamlined point-of-sale area, and a matcha bar; all strategically positioned to leave a lasting impression and encourage brand loyalty and sales.
The pop-up emerged as the pinnacle destination during New York Fashion Week, creating a buzz across social media platforms and gaining an impressive number of media impressions. The experience boasted a record number of onsite sales in L’Oreal Luxe history, and solidified Prada’s status in the fragrance landscape.
LOCATION STRATEGY
Target Locations
High Traffic
CONTENT STRATEGY
Render to Reality Capture
UGC Capture Points
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Product Integration
GRAPHIC DESIGN
Integrated Branding
Activation Materials
TOUR
Custom Fabrication
Consumer Journey
CONTENT
Social Capture
Sizzle Reel
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