Engage Event Audiences with a One-of-a-kind Experience that Brings the Brand's Creative Vision and Sustainability Focus to Life
A Concise Experiential Strategy Toolkit that Clearly Outlines the Brand's Mission and Vision; and a Step-by-Step Guide on How to Successfully Execute
Star Hill Farm Whisky sought to develop a nationwide activation strategy that would empower brand ambassadors to host immersive, intimate experiences locally. The objective was to create a toolkit that distilled the essence of SHFW, bringing its sustainability initiatives and innovative craftsmanship to life.
Our approach was anchored in the brand’s Kentucky Terroir, reflecting a sense of place and SHFW’s pioneering whisky-making methods. The strategy focused on four key pillars:
Ambition – Pushing the boundaries of flavor in American whisky, crafting a unique sensory experience that bridges tradition and innovation.
Audience – Targeting the Prestige Trade Community, ensuring high-value engagement with industry leaders and connoisseurs.
Values – Operating as A Force for Good, demonstrating SHFW’s commitment to sustainability and ethical business practices.
Positioning – Defining SHFW as a brand that Unlocks New Flavours from Nature, differentiating it within the premium whisky category.
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