Montauk Summer Social

Montauk Summer Social

Montauk Summer Social

The Ask

The Ask

A Dynamic Summer Hamptons Splash For Product

A Dynamic Summer Hamptons Splash For Product

The Idea

The Idea

Kiehl's Hamptons: Montauk Summer Social

Kiehl's Hamptons: Montauk Summer Social

The Need

The Need

Cross Promotion With Local Institution, Consumer Touchpoint

The Solution

The Solution

Unexpected Product Moment, Content Playground

24%

24%

INCREASE IN SOCIAL MEDIA SHARING

INCREASE IN SOCIAL MEDIA SHARING

43%

43%

FOOT TRAFFIC TO ATTENDEE CONVERSION

FOOT TRAFFIC TO ATTENDEE CONVERSION

6.8K+

6.8K+

SAMPLES HANDED OUT

SAMPLES HANDED OUT

24%

INCREASE IN SOCIAL MEDIA SHARING

43%

FOOT TRAFFIC TO ATTENDEE CONVERSION

6.8K+

SAMPLES HANDED OUT

The Challenge

THE CHALLENGE

Kiehl’s tapped Gradient to create a summer social in the Hamptons to promote their ‘Better Screen UV Serum.’ Our goal? To create a dynamic, content playground that would make a splash for their sunscreen product. 

Local Partnership

Local Partnership

Local Partnership

Eye-Catching Street Campaign

Eye-Catching Street Campaign

Eye-Catching Street Campaign

Sampling Strategy

Sampling Strategy

Sampling Strategy

Content Worthy

Content Worthy

Brand Ambassadors

Brand Ambassadors

Soulycle Presence

Soulycle Presence

The Results

The Results

We created an experience that infused the East Village's urban grit with Montauk's laid-back coastal charm. Guests captured stunning photos with a custom-branded taxi and enjoyed an array of skincare samples alongside Kiehl’s-graffitied surfboards. Key touch points included Montauk’s Gen-Z hotspot, Bounce Bar, and unforgettable taxi moments at SoulCycle Montauk.

CREATIVE STRATEGY

CREATIVE STRATEGY

CREATIVE STRATEGY

LOCATION STRATEGY
Location Scouting

PARTNERSHIP STRATEGY
Local Institution

CREATIVE PRODUCTION

CREATIVE PRODUCTION

CREATIVE PRODUCTION

EXPERIENCE DESIGN
Spacial Design
Attendee Flow

CREATIVE DESIGN
Programming
Engaging Feel

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

PHYSICAL PRODUCTION

POP-UP
Experience Pop-Up


CONTENT
Content Playground

  • VIEW MORE WORK -

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