Cross Promotion With Local Institution, Consumer Touchpoint
Unexpected Product Moment, Content Playground
Kiehl’s tapped Gradient to create a summer social in the Hamptons to promote their ‘Better Screen UV Serum.’ Our goal? To create a dynamic, content playground that would make a splash for their sunscreen product.
We created an experience that infused the East Village's urban grit with Montauk's laid-back coastal charm. Guests captured stunning photos with a custom-branded taxi and enjoyed an array of skincare samples alongside Kiehl’s-graffitied surfboards. Key touch points included Montauk’s Gen-Z hotspot, Bounce Bar, and unforgettable taxi moments at SoulCycle Montauk.
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