Engage Consumers, Increase Brand Identity
Unexpected Launch Moment, Experience-Generated Campaign Content
Maison Margiela partnered with Gradient to design a unique and unexpected launch experience aimed at drawing consumers to the brand and spotlighting their latest Replica Fragrance Line, "Afternoon Delight."
We created an NYC pop-up that elevated the Replica Fragrance Line in a charming Parisian cafe. The experience invited guests to indulge in rich coffee aromas alongside the brand’s perfume inspired by the Madeleine cookie. Our scent-memory sketch activity provided a sensory journey that intricately connected the fragrances to guests’ own personal and unforgettable memories. The results? A standout launch that boosted brand awareness, sales, and drew a 6 AM line.
CONTENT STRATEGY
Social Capture
Platform Engagement
COMMS STRATEGY
Invite Messaging
Recap Content
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
CREATIVE DESIGN
Programming
Engaging Feel
POP-UP
Store takeover
CONTENT
Social Capture
Sizzle Reel
DIGITAL P.O.S
QR Code Integration
Amplified Sales
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