Brand Education
Trade Partnerships
Sales
Immersive Brand Moment
Modular Structure
Nationwide Roadshow
Beam Suntory engaged Gradient to introduce their innovative spirit, Legent, across ten key U.S. markets. The objective was to provide in-depth product education to trade professionals and cultivate a connection to the narrative of Legent and its master distillers.
We developed and executed a bespoke, multi-room activation that fully immersed attendees in the Legent brand universe. Participants entered the 'tasting circle,' where Master Distillers Fred and Shinji conducted live educational sessions and guided tastings, enhanced by dynamic projection mapping.
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