Drive Countach Hype Out-Impact Competition
Theatrical Unveiling Ultra Premium F&B High-End Content
For the highly anticipated return to Monterey Car Week, Lamborghini entrusted GRADIENT with one of the most talked about launches of the year. With thousands of car enthusiast descending on Pebble beach Lamborghini wanted to build buzz around the launch of the 2022 Countach and create an intimate VIP party for 200 of the finest car collectors.
We kicked off the weekend on Friday at the Quail with the global unveiling of the new Countach, an ode to the iconic supercar classic from the 70s and 80s.
We also welcomed guests to the Lamborghini Lounge at Pebble Beach, a villa completely revamped with classic and modern touches of Italian decor to emphasize the beauty of the Lamborghini vehicles. Clients and guests celebrated during the evenings, toasting with fresh Italian bites and beverages, and enjoyed a luxury respite on Sunday during the 70th Annual Pebble Beach Concours d’Elegance.
LOCATION & EXPERIENCE STRATEGY
Launch Event
Brand Lounge
COMMS & PARTNERSHIP STRATEGY
Guest Communications
Press & Media Touchpoints
EXPERIENCE DESIGN
Spatial Design
Guest Flow
CREATIVE DESIGN
Programming & Activities
Classic & Modern Italian Touches
EVENT PRODUCTION
Vehicle Unveiling
Villa Run of Show
CONTENT
Content Capture
Sizzle Reel
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