Prospecting
Test Drives
Brand Affinity
Elevated Hospitality
Effortless Registration
Breathtaking Scenic Drives
Lamborghini tapped Gradient to bring a Winter Driving Experience to Aspen for the peak holiday season. The goal was to pair a test drive of the new Ursus SUV with an elevated food and beverage experience.
Nestled at the bottom of the picturesque Aspen Ski Mountain, the Lamborghini Winter Experience provided a chic, warm and welcoming après ski pop-up lounge allured the target demographic. Prospective clients were then invited to test the beauty and power of the Urus with a scenic mountain drive.
VIEW MORE WORK -