Prospecting
Test Drives
Brand Affinity
Elevated Hospitality
Effortless Registration
Breathtaking Scenic Drives
Lamborghini tapped Gradient to bring a Winter Driving Experience to Aspen for the peak holiday season. The goal was to pair a test drive of the new Ursus SUV with an elevated food and beverage experience.
Nestled at the bottom of the picturesque Aspen Ski Mountain, the Lamborghini Winter Experience provided a chic, warm and welcoming après ski pop-up lounge allured the target demographic. Prospective clients were then invited to test the beauty and power of the Urus with a scenic mountain drive.
EXPERIENCE DESIGN
Spatial Design
Attendee Flow
CREATIVE DESIGN
Programming
Brand Heritage
Approachable Sophisticated Feel
GRAPHIC DESIGN
Integrated Branding
Activation Materials
REGISTRATION
Curated Attraction
Scheduling and Reservations
PRODUCT
Test Drive Coordination
Vehicle Showcase
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