Skincare In a New York Minute

Skincare In a New York Minute

Skincare In a New York Minute

The Ask

The Ask

An NYC-Vibes SEPHORiA Booth To Showcase New Skincare Product

An NYC-Vibes SEPHORiA Booth To Showcase New Skincare Product

The Idea

The Idea

A New York Minute With Kiehl's

A New York Minute With Kiehl's

The Need

The Need

Connect Gen Z & Gen Alpha To Kiehl’s
Brand Awareness & Engagement

The Solution

The Solution

Eye-catching Booth With Interactive Elements & Immersive Sampling 

3030

3030

TOTAL GUESTS

TOTAL GUESTS

72%

72%

FOOT TRAFFIC TO ATTENDEE CONVERSION

FOOT TRAFFIC TO ATTENDEE CONVERSION

11 MIN

11 MIN

AVERAGE DWELL TIME PER GUEST

AVERAGE DWELL TIME PER GUEST

3030

TOTAL GUESTS

72%

FOOT TRAFFIC TO ATTENDEE CONVERSION

11 MIN

AVERAGE DWELL TIME PER GUEST

The Challenge

THE CHALLENGE

Kiehl’s challenged Gradient to design an eye-catching SEPHORiA booth that exuded authentic, New York city vibes. The goal was clear: to showcase their new skincare product in a fun, active way. 

Content Playground

Content Playground

Content Playground

Efficacy/Edutainment

Efficacy/Edutainment

Efficacy/Edutainment

Product Sampling

Product Sampling

Product Sampling

Consumer Activity

Consumer Activity

Consumer Activity

Exciting Giveaways

Exciting Giveaways

Exciting Giveaways

Cityscape Realism

Cityscape Realism

Cityscape Realism

The Results

The Results

We designed a striking booth that perfectly captured the essence of Kiehl’s in a “New York Minute.” The experience featured interactive elements like a live demo using the product and a temporary tattoo station. Not to mention an array of samples that connected Gen Z and Gen Alpha to the brand and product firsthand. 

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