Create Buzz & Brand Awareness, Gen Z Engagement, Product Education
A 6-Event Experience To Entertain Global Guests, Demonstrate Product Efficacy and Launch Kiehl’s Sexual Wellness Line
Kiehl’s tapped Gradient to create six events in a 2.5 day experience for 200+ guests from 24 countries. Our challenge? To create a content factory that would build global reach, launch their new sexual wellness line, and showcase Kiehl’s East Village heritage, brand story, product efficacy and focus on sustainability.
Every activation of the experience embodied Kiehl's brand DNA and showcased their product efficacy. Highlights of the 6-series event included a Gen-Z pregame focused on Kiehl’s acne and clarity products through makeup artists and tarot card readers, a visit to Kiehl’s flagship which dove into their brand’s heritage, a Bone’s Bodega for guests to learn about Kiehl’s sustainability mission, WWE entertainment integrated with Kiehl’s new sexual wellness line, a double decker tour of NYC focused on city aggressors and Kiehl’s UFC barrier balm, and a Dopamine Disco to celebrate Kiehl’s global reach.
CONTENT STRATEGY
Social Capture
Platform Engagement
TALENT STRATEGY
Local Talent
National Talent
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
CREATIVE DESIGN
Programming
Engaging Feel
GRAPHIC DESIGN
Custom Branding
Invite
INFLUENCER TRIP
80+ Guests
20+ Countries
CONTENT
Social Capture
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