As longtime partners on the JCP Investor Conference, Gradient and JAB were aligned on the high expectations for this annual flagship event. The challenge was to evolve the experience while honoring the event’s signature sophistication—introducing a refreshed creative concept across two prestigious London venues, managing tight turnaround windows between conference days and the evening reception, and ensuring a seamless production flow throughout content-heavy agendas, rehearsals, and bespoke hospitality moments.