Strategically transform HITS through an experiential lens and differentiate HITS in the Luxury Sports & Equestrian space.
A six-month consultancy to define a strategic roadmap and the development of actionable brand playbook & partnership plan
HITS needed to solidify its position as North America's premier luxury equestrian brand by elevating hospitality, refining its brand identity, and creating a seamless experience for sponsors and guests. The goal was to curate an ecosystem that aligned with the high-culture lifestyle of the equestrian community while driving brand desirability and sponsorship engagement.
Our approach focused on Curated Hospitality, integrating white-glove service, immersive branding, and high-touch consumer engagement. The strategy included:
Brand DNA & Ethos Development – Establishing a clear narrative that reflects HITS' luxury positioning.
Consumer Journey Refinement – Designing an elevated experience from arrival to event conclusion.
Sponsorship & Partnership Proposals – Crafting targeted opportunities for premium brand integration.
HITS Host Platform – Training ambassadors to enhance guest interactions.
Visual Identity & Creative Design – Establishing distinct brand codes, materiality, and spatial elements.
VIEW MORE WORK -