Drive Consumer Purchasing To New Product Line
Interactive & Shoppable Livestream Masterclass
Armani Beauty partnered with Gradient to produce a two-part livestream masterclass initiative to cement the Luminous Silk franchise as the go-to for professional makeup artists and those wanting to achieve professional-level results. Our goal? To drive consumer purchases, increase social visibility, and create content for the brand's digital asset library.
The unique creative experience featured two dynamic sessions: an exclusive VIP/Media event and a lively General Public session. During the livestream, consumers engaged with an interactive, shoppable website that linked them to the Armani Beauty partner Nordstrom product page through a distinctive QR code. This innovative platform captivated viewers in real-time and continued to drive consumer engagement long after the experience ended.
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