Shared Cultural Experience, 360 Amplification, Drive Retail Sales
Exhibition Of Art, Champagne & Solaire Culture
Our experience to launch the partnership of Veuve Clicquot and Magnum Photos was a huge success, resulting in impressive metrics: 4M reach, 114K in foot traffic, and an average of 22 minutes in dwell time. Our approach? We incorporated Solaire Culture – the sense of joy and optimism inspired by the sun – into every aspect of the immersive experience.
How’d we do it? By building a public exhibition where art, champagne, and Solaire Culture collide. Every moment amplified the joy of the sun, from Veuve’s citrusy tones painted throughout the space to the 40 sun-themed prints of eight global photographers. And of course, an abundance of bubbly champagne!
CONTENT STRATEGY
Social Capture
COMMS STRATEGY
Invite Messaging
Recap Content
EXPERIENCE DESIGN
Spacial Design
Attendee Flow
RSVP Management
CREATIVE DESIGN
Programming
Engaging Feel
POP-UP
Immersive Photography Exhibition
CONTENT
Social Capture
Sizzle Reel
DIGITAL P.O.S.
Amplified Onsite Sales
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