Insider Attraction
Celebration Of Brand History
Future Earned Media
Transformative Projection
Surprise Performance
Exclusive Retail Moment
For the first-ever simultaneous launch of three vintages, Dom Pérignon tasked Gradient to create a communications and experiential platform where each product is individually glorified, and the combination of the three is almost divine, leveraging the brand’s history and DNA.
The three vintages were incarnated into an immersive experiential environment inspired by the tasting characteristics of each line. 50 VIPs enjoyed an elegant press dinner before the space was transformed to welcome an additional 450 guests. A final 'surprise and delight' moment closed the evening; a rare performance from fabled Parisian theatre group Manko.
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