Reposition Clinique as a Skincare Innovator
Drive Awareness and Sales through Experience
AI Powered Skin Diagnosis
Custom Bottle Printing Station
Clinique sought to launch Clinique iD, the first Custom-Blend Hydration System, with an experience that would redefine its position in the skincare industry. The challenge was to bridge heritage with innovation by offering a highly interactive and personalized retail activation that could captivate both beauty enthusiasts and digital-first consumers. Clinique needed to demonstrate its commitment to customization in a way that felt engaging, modern, and shareable, ensuring visibility across both physical and digital spaces.
Gradient designed Clinique’s first-ever experiential pop-up, transforming skincare shopping into a bespoke journey. Guests received an AI-powered digital skin diagnosis before being guided through a discovery path marked by signature Clinique stripes, leading them to their perfectly matched Clinique iD formulation. The activation also featured a custom bottle printing station where customers could personalize their purchase, deepening their connection to the brand. To amplify reach, influencer-hosted events and guerrilla marketing strategies were deployed. The pop-up successfully positioned Clinique as a leader in customized skincare solutions, reinforcing its innovation and customer-first approach.
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