Two-Product Launches, Increase Sales & Desirability
5-Day NYC Exhibition Exploring The Macallan Through Time
To celebrate their 200 year anniversary, The Macallan introduced two new products – Time : Space and Time : Space mastery. As experts in the luxury and spirits sectors, Gradient was engaged to craft an innovative and educational IRL experience in NYC. The goal was to invigorate brand perception, amplify each and also driving sales.
The experience was a stunning journey into Macallan’s past, present and future. The immersive design embodied the product, forming a branded world perfect for tastings and content creation. Paired with a striking OOH installation, the activation created a huge IRL impact which extended online, and drove astonishing sales.
VIEW MORE WORK -