Elevate Current Content Strategically
Memorable Imagery & Commentary
Cinematic, Visual
Identity Showing Brand As The Pinnacle Of Luxury Entertainment
California Crown tapped Gradient to amplify their visual identity to position the brand as a pinnacle of luxury entertainment. Our goal? To elevate their current content output to show that presence at a racing event is one you won’t ever want to miss.
We crafted a cinematic, show-stopping visual identity that exuded the sentiment of “you had to be there.” Through strategic and creative thinking, we enhanced California Crown’s current content into memorable imagery and commentary that showed how IRL racing events are the place to be.
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