Brand Storytelling
Exclusive Experience
Immersive Performances
Dynamic Projections
Product & Brand Showcasing
Hublot sought to culminate its "Art of Fusion" world tour with an unforgettable event in New York City. The goal was to create an experience that not only showcased the brand's innovative approach to materials and design but also captivated an audience that appreciates the intersection of art, luxury and craftsmanship. Partnering with Surface Magazine, Hublot aimed to craft a setting that blended traditional horology with modern artistic expression, reinforcing its pioneering spirit within the luxury market.
The event delivered an immersive experience that elevated Hublot’s "Art of Fusion" narrative, solidifying its presence within the luxury and design space. Attendees were engaged through multisensory storytelling, from striking video projections to a mesmerizing live performance, leaving a lasting impression on VIP guests and industry tastemakers. The fusion of art and horology resulted in an evening that resonated with Hublot’s brand ethos, generating strong media coverage and reinforcing its commitment to innovation.
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