Elevate Air France's Gastronomy
Maximize Social Media Engagement
Guerrilla & Influencer Activation
Immersive Dining Experience
Originally conceived as an exclusive press activation, Air France’s ultimate goal was to generate social media buzz and press visibility around its superior gastronomy. The challenge was to move beyond traditional media engagements and create an experience that would captivate audiences across multiple channels, enticing both lifestyle press and everyday consumers. The event needed to strike a balance between brand prestige and public accessibility, seamlessly blending luxury with shareable moments. In a fast-paced digital landscape, ensuring the longevity and impact of the campaign required a strategy that extended beyond a single night, fostering sustained engagement and conversation.
GRADIENT executed a high-energy street activation in Soho, NYC, designed to engage passersby and drive instant social media content sharing. Using cutting-edge social technology, the activation transformed everyday moments into shareable content, maximizing organic reach.
The experience culminated in a Parisian-inspired airplane fuselage dining event. Over five consecutive nights, press, influencers, and select winners indulged in a Michelin-starred meal curated by Daniel Boulud, mirroring the gourmet service of Air France’s business-class flights. Each night, one lucky couple was randomly selected to immediately board a business-class flight to Paris—bringing the campaign’s promise to life.
VIEW MORE WORK -