To Develop a Go To Market Strategy
Produce Compelling Content to Drive Awareness
Multi-city tour with Billboard collaboration
Strategic Content Series Showcasing Resilience
Tres Generaciones sought to expand its brand relevance while celebrating its core ethos of resilience and perseverance. The challenge was to create a cohesive strategy that resonated with a diverse, culturally attuned audience while aligning with Billboard Music's national presence. The initiative had to be impactful but scalable, requiring minimal fabrication while delivering maximum engagement across both in-person and digital platforms.
The Get Up Sessions became a benchmark for experiential marketing, achieving measurable success. The custom content series drove over 50 million impressions, while attendees at the events generated an average of 3.5 social posts each, amplifying the brand’s message across digital platforms. Enhanced cultural resonance with key demographics solidified Tres Generaciones’ position as a premium tequila of choice, and the program significantly boosted consumer interest and positive brand sentiment.
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